All pages for : Marketing

Fashion Conscious


Fashion Conscious (2012) [HD] A short documentary inspired by the Kays catalogues and made by Digital Fim Production undergraduates from the University of Worcester as part of their degree course:  Alix Paul, Ben Hampton, Thomas Hardy & Mayto Sotomayor

Categories : Blog, Fashion, Film, Marketing, Womens wear |

What can you find in the Kays Catalogues?


This is a fantastic collection of images which highlights the social and cultural contexts of the 20th century. The catalogue images show the lifestyles that people were meant to aspire to. Someone who worked at Kays, informs me that the … Continue reading

Categories : Blog, Conference, Domesticity, Fashion, Marketing, Research resource, Womens wear |

Development of the Children’s Brand – AUDIO


Gerry Donohoe was a buyer of childrens’ and women’s wear for Kay & Co Ltd during the late 1960s and early 1970s. When Gerry began working for Kays, the childrenswear was often represented in the catalogue with illustrations rather than photography. … Continue reading

Categories : Audio, Blog, Catalogue design, Childrens wear, Fashion, Marketing, Working for Kays |

Fashion for the Young Miss – AUDIO


Gerry Donohoe joined Kay & Co Ltd in the late 1960s as a buyer for childrens’ wear.  When he joined the company, he found that  fashion stories were grouped by character rather than age group. Introducing the Young Miss range in … Continue reading

Categories : Audio, Blog, Children, Marketing, Working for Kays |

The glamour of a new spindrier – AUDIO


To our modern sensibilities, this image from Autumn 1960 of a housewife joyously calling her friends to extol the praises of her new spindrier, seems patronising in the extreme. However, Sheila Layton and Angie Hughes, former employees of Kay & Co … Continue reading

Categories : 1960, Audio, Blog, Domesticity, Marketing, Women |